Ask any marketing professional and they’ll tell you it’s far more expensive to convert a new customer than to increase
the value of an existing client.
Here’s something else the most successful business owners know: The customer who has purchased recently is much more likely to purchase again—even if “recently” was only 10 minutes ago. That’s why upsells and downsells are so prevalent in every purchasing flow, from Amazon to Zappos.
And that’s exactly what your sales funnel is designed to do:
• To increase the value of your average customer by strategically offering additional or related products
• To make the right offer at the right time (creating a “no brainer” sale your clients can’t resist)
• To make the most of every tool and strategy at your disposal
You very likely already have a sales funnel in place. In fact, if you’re selling anything online, I can guarantee you do have a funnel—but unless you’ve designed it with some specific goals in place, it’s probably not doing its best work for you.
The best sales funnels lead naturally from one product to the next, just as your free funnels lead from low-commitment to increasingly higher commitment offers. The main difference is that free funnels end when a sale is made. In a sales funnel, the goal is to create more sales from a single client, thereby increasing the average value of every single sale.